Predicted Target Audience

The target audience for our film, a foreign crime thriller, is from older teenagers (young adults) to almost the senior audiences, as it is fairly intellectually involved (as it is in another language with subtitles) and would probably not appeal to a younger audience than that.  The gender would be primarily male, as the crime/gunfight theme appeals much more to a male audience.  The characters in the thriller are also male, and not relatable to the female audience. The education of most of the target audience would either be university educated or multi-cultural/bilingual people with an interest in the Eastern European culture, which is a much more specific audience, however the age and gender define our target audience more generally.

This would help when promoting the film. It also influences the way that the posters would look, in order to appeal to a mature male audience.  We could advertise it in universities or schools and around cultural centres such as Easter European (mainly Catholic, Protestant and Orthodox) and neighbourhoods.