Here is a simple diagram highlighting the conventions that we used, subverted or developed in the production of our CD Digipak. As I have already highlighted the conventions of a CD Digipak in the post below, I will explain here the non-conventional and developed aspects of our design.
Non-Conventional - We did not use promotional stickers on our album cover, as is a convention, because we felt that they would take away from the album artwork and simple design. The picture of the band is non-conventional in an indie rock digipak, as most bands from the same genre would only have graphics and possibly the picture of the main singer, as can be seen in The1975 and The Neighbourhood.
Developing Conventions - We developed the black and white colour scheme by using it across all of our products. This is not conventional for a digipak because the dark colours may not be noticed in a music shop, however it may be noticed in an online store.
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