Wednesday, 22 January 2014

Audience Feedback and Response

We need to know if our campaign was successful, therefore we have created a postal questionnaire which will go out to a random sample.  Using SurveyMonkey, we created basic questions about the video, digipak and website, which will help us get a large amount of results.  After this, we will narrow down our market research in focus groups and interviews of a chosen sample.

Here is a link to our general survey:

https://www.surveymonkey.com/s/D2R9GB9


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