In order to gain feedback from the market, it is crucial not only to give out questionnaires, but to really have them experience the campaign and discuss what they liked and didn't like about it in a way that will be constructive.
This is why I have chosen to hold a focus group, where we will be not only showing the video, but having a discussion about the design of the digipak, as well as allowing the chosen sample to navigate the website. This will directly give us ways to improve our products and how the campaign works together.
Here is an example of some focus groups:
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