Evaluation Task 3: What have I learned from audience feedback?

Interviews

I chose a very specific sample in order to gain feedback on our website.  One, a female indie fan and another, a male rock fan.  These two should give a clear indication on whether the website was well-constructed and designed.  Here are samples of the interviews:

 

 

Response to the Music Video on Youtube

 

 

We have gathered responses to the music video from Youtube.   This lets us know who is watching it, from where, and on what kind of device.  It is crucial market research to know how to best target potential buyers and where to make the video more accessible.

 

Collecting Data From Our Questionnaires

Still awaiting more responses from our questionnaires, I am planning how to present the data once it has been found.  For each question, Surveymonkey gives the user the option to present the responses in bar graphs with tables below, a very clear way to present the data:

 

We still need more responses, but can easily see with this survey where we succeeded and where we need to improve!

Reaction Group

We held an audience reaction group in our house centring around our music video.  We chose people with a range of music tastes in a sort of random sample.  Here are some of the reactions to the product:

Audience Profiling Questionnaire

This audience profiling questionnaire will help us identify the type of person that enjoys our campaign, and who would be best to join our focus group:

https://www.surveymonkey.com/s/DS6S9KD

Audience Feedback and Response

We need to know if our campaign was successful, therefore we have created a postal questionnaire which will go out to a random sample.  Using SurveyMonkey, we created basic questions about the video, digipak and website, which will help us get a large amount of results.  After this, we will narrow down our market research in focus groups and interviews of a chosen sample.

Here is a link to our general survey:

https://www.surveymonkey.com/s/D2R9GB9

Focus Groups

In order to gain feedback from the market, it is crucial not only to give out questionnaires, but to really have them experience the campaign and discuss what they liked and didn't like about it in a way that will be constructive. 

This is why I have chosen to hold a focus group, where we will be not only showing the video, but having a discussion about the design of the digipak, as well as allowing the chosen sample to navigate the website.  This will directly give us ways to improve our products and how the campaign works together. 

Here is an example of some focus groups:

Task 2: How effective is the combination of our main and ancillary products?

Using, Subverting and Developing Conventions: Digipak

Here is a simple diagram highlighting the conventions that we used, subverted or developed in the production of our CD Digipak.  As I have already highlighted the conventions of a CD Digipak in the post below, I will explain here the non-conventional and developed aspects of our design.

Non-Conventional - We did not use promotional stickers on our album cover, as is a convention, because we felt that they would take away from the album artwork and simple design.  The picture of the band is non-conventional in an indie rock digipak, as most bands from the same genre would only have graphics and possibly the picture of the main singer, as can be seen in The1975 and The Neighbourhood. 

Developing Conventions - We developed the black and white colour scheme by using it across all of our products.  This is not conventional for a digipak because the dark colours may not be noticed in a music shop, however it may be noticed in an online store. 

Conventions of the Music Promotional Website

An Interesting Infographic...

Real Media Conventions in Our Music Video

Conventions in My Music Video

Conventions of the Music Video

Music Video Conventions

Real Media Product Conventions in Our Website

Conventions in My Website

CD Digipak Conventions

What are the typical components that go into making a CD Digipak?  Click play on my Prezi to find out!
 

Task 1: How did you use, develop or challenge real media conventions in your products?

In our products, we used a range of media practises to lead to our final, original piece of work.  From the research stage, we knew what conventions we wanted to use, and which ones we wanted to challenge and brought these ideas into our planning.

I will examine each of the products in the following posts and explain our choices in using, developing or challenging real media conventions in the following posts.