Use of Digital Technology: Production

In production, it was essential to use digital technology to achieve the look we wanted for the band.  This mainly involved using a high-quality camera.  We used the Sony FS100 camera with 18mm, 25mm and 85mm lenses for wide shots, mid shots and close ups respectively.  The quality was very professional and the camera was very sensitive to light and focus.  We also used an iPad to display the clapper to achieve the lip synch. The numbers on the clapper helped us in editing to determine where we were in the song.  The iPad was also used to take photos of the band 'behind the scenes' which we then uploaded to our website. 

 

We used a projector in production to project on to the torso.  This was just another element to our video that would attract different audiences.  The light desk we used was for setting up the spotlights, gobos, and backlighting that we used to layer the video. 






























We used online technology to produce our website and social media campaign.  Using WIX, I built the website and included links to Facebook, Twitter, and Tumblr to appeal to more people and gain more publicity.  We posted images, videos and text posts on these to try to attract interest and buzz about the upcoming music video.

I used Photoshop to create the CD Digipak, after having designed it on paper.  It was a long and involved process to create a simple product.

Now that all the rough products were created, we needed to go back and edit, re-write and proof them...

Use of Digital Technology: Pre-Production

In our research and planning, we used a range of digital and online technologies.  This helped develop our creativity by allowing us to express our ideas more clearly, communicate effectively and gain knowledge from a range of sources. 

 We used the internet to gain a wide breadth of research, from videos to websites of other artists.  This familiarised us with the conventions of other indie rock bands.  We also researched into our target audience using search engines and research into VALs.  This combined information gave us inspiration for our music video concept.  I made the shot list, costume list, call list and props list in Google Docs and posted them to blogger so that the logistic information would be available to the whole group.

Here is a link to my research about other bands:
http://prezi.com/tvu3mdl3x0ss/?utm_campaign=share&utm_medium=copy

Here is a link to my research into our target audience:
http://prezi.com/7uguukwvf4hg/?utm_campaign=share&utm_medium=copy

 

I used cameras to record images of our band, our process and to film our storyboard to create the animatic.  We used smartphones with internet capability to upload images we had taken right on to our website, Tumblr and Facebook promotional pages.  We learned how to use the Sony FS100 camera in preparation for the shoot day.

I used Soundtrack Pro to speed up the song to double speed so that we could film in slow motion.  The song would be at double speed with the film at half speed, meaning that the song would appear to be at normal speed while the movements of the band were in half speed.  I used Final Cut Pro to edit my animatic, and Word and Powerpoint in my research and planning stage, for example in researching into other bands.  

 

Updated Final Product: CD Digipak

After a few sessions of audience feedback, we decided to improve our CD Digipak by adding in a spine and making the layout of it more explicit (for people who will be producing it, not when it is actually printed) by labelling the panels.  The result is a more clear, conventional digipak.
NOTE:  We chose to put 5 tracks on our digipak as it is an EP release, and so has less track since THE DMND are a new band.

Evaluation Task 3: What have I learned from audience feedback?

Interviews

I chose a very specific sample in order to gain feedback on our website.  One, a female indie fan and another, a male rock fan.  These two should give a clear indication on whether the website was well-constructed and designed.  Here are samples of the interviews:

 

 

Response to the Music Video on Youtube

 

 

We have gathered responses to the music video from Youtube.   This lets us know who is watching it, from where, and on what kind of device.  It is crucial market research to know how to best target potential buyers and where to make the video more accessible.

 

Collecting Data From Our Questionnaires

Still awaiting more responses from our questionnaires, I am planning how to present the data once it has been found.  For each question, Surveymonkey gives the user the option to present the responses in bar graphs with tables below, a very clear way to present the data:

 

We still need more responses, but can easily see with this survey where we succeeded and where we need to improve!