Evaluation Task 3: What have I learned from audience feedback?

Interviews

I chose a very specific sample in order to gain feedback on our website.  One, a female indie fan and another, a male rock fan.  These two should give a clear indication on whether the website was well-constructed and designed.  Here are samples of the interviews:

 

 

Response to the Music Video on Youtube

 

 

We have gathered responses to the music video from Youtube.   This lets us know who is watching it, from where, and on what kind of device.  It is crucial market research to know how to best target potential buyers and where to make the video more accessible.

 

Collecting Data From Our Questionnaires

Still awaiting more responses from our questionnaires, I am planning how to present the data once it has been found.  For each question, Surveymonkey gives the user the option to present the responses in bar graphs with tables below, a very clear way to present the data:

 

We still need more responses, but can easily see with this survey where we succeeded and where we need to improve!

Reaction Group

We held an audience reaction group in our house centring around our music video.  We chose people with a range of music tastes in a sort of random sample.  Here are some of the reactions to the product:

Audience Profiling Questionnaire

This audience profiling questionnaire will help us identify the type of person that enjoys our campaign, and who would be best to join our focus group:

https://www.surveymonkey.com/s/DS6S9KD

Audience Feedback and Response

We need to know if our campaign was successful, therefore we have created a postal questionnaire which will go out to a random sample.  Using SurveyMonkey, we created basic questions about the video, digipak and website, which will help us get a large amount of results.  After this, we will narrow down our market research in focus groups and interviews of a chosen sample.

Here is a link to our general survey:

https://www.surveymonkey.com/s/D2R9GB9