Thursday 13 March 2014
Wednesday 12 March 2014
Evaluation Task 4: Director's Commentary
This is our director's commentary, a presentation of how we used digital technologies in our process and how we made creative decisions throughout the production of the video.
Evaluation Task 4 Summary
By using digital technologies and by taking advantage of technological convergence, I have produced three products as part of a successful indie rock music campaign. Using Final Cut Pro, digital cameras and the song 'Flawless', downloaded from the internet, amongst other semi-professional media equipment, I have become a prosumer - creating media products to a near professional standard.
After the production of my products, I was able to share them and gain feedback from a relatively widespread audience on the free online broadcast platform, Youtube. I was able to delve into this research deeper by using Survey Monkey, a free online survey creation site, which allowed me to send surveys out to an unlimited amount of people. These interactive tools were essential in tweaking my products.
These skills in convergent technology enabled me to not only gain experience in my use of it, but also to become a prosumer. I now have a much greater understanding of media in the online age.
Media theorist Henry Jenkins was particularly interested in 'participatory culture'. I have proved this theory of online participation not only by creating my products, but by having other people respond to my user generated content online. By developing, subverting and conforming to media conventions, I have been active in producing my own media content and connected with other prosumers.
A summarising quote from Henry Jenkins:
“Fandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage with it; but if it didn't frustrate us on some level, there would be no drive to rewrite or remake it.”
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