Letter To The Record Company

Here is our permission letter to our record company, Colombia Records, asking permission to use the song, "Flawless" in our music video:

Anna, Raf and Maggie

Similar Band, Similar Campaign

Art Direction and Mise En Scene

In creating our props list and set designs, we took into consideration various elements of what makes good art direction, mise-en-scene and what would communicate the image of the band best. 
Each frame must be constructed to meet the needs of our genre, artist and star image.

A short presentation on art direction and mise-en-scène:





And the art direction:

Campaign of a Similar Band

The JICNARS Scale

Band Name Ideas

Set Design Meeting

Today we had a set design meeting with Scott, a professional set designer.

SET!

We prepared for this by doing some basic but clear sketches to show him what we wanted.

He really liked the pop-up diagram we had made, with the smoke and lights coming off the page, and said that he understood what we were going for.
We also discussed shooting the video (which will take place on the 19th of November) and will need to shoot in 50 FPS and record the singer/instrumentalists going through the song at double speed, with the song sped up.

Our Props List

Here's a list of everything that we might need for our music video!

Editing Our Music Video Animatic!

Editing the Animatic...

Here's a screen edit of us on Final Cut Pro, a taste of what we've been doing to create the animatic.

What Are VALs?

VALs, an acronym for Values, Attitudes and Lifestyles, is a tool that market researchers use to define certain niches of an audience. 

Here is an American Market Research company that uses VALs

It is a type of psychographic segmentation (lifestyle profiling) which helps define how a consumer behaves in the market place, as well as predicting future behaviour. 

VALS have been further divided into age categories, adult and teenage.  It is important to consider teenage VALs as today they are the biggest consumer age group. 

Here is a presentation with descriptions for each one of the VALs:

Teenage VALs - What are they?

Pyrotechnics and Smoke Effects For Our Video

The Music Industry Social 100

Explore more infographics like this one on the web's largest information design community - Visually.

Filming Our Animatic

Hopefully, it will end up looking something like this...

I found filming the animatic to be an incredibly tedious process.  While I enjoyed mapping out all the scenes and drawing the storyboard, filming each of our 80 + frames was not the most stimulating task, but of course it had to be done!

Me moving the storyboard

We shared the duties of filming, and moving the storyboard on the floor to get it in just the right place.  We had to film each frame for about five seconds so we will have enough to edit.  I was concerned that our pencil drawings would not show up on film, but zoom and focus eliminated that problem.

Anna directing Raf

Hi-Tech Musicians

How are musicians using new media technologies to their advantage, not only to sell their music, but to create it?  Take a look at this info graphic to find out!

Explore more infographics like this one on the web's largest information design community - Visually.

The Music Industry Should Target...

by jbschaff.
Explore more infographics like this one on the web's largest information design community - Visually

Here is a very interesting inforgraphic all about the most modern and savvy music fans.

Storyboarding

Storyboarding is difficult when done collaboratively, however I think we worked really well as a team. Sometimes ideas might not be completely in sync, the timeline might not be as specific as planned to be, and drawing abilities vary greatly from person to person.

Mixing images found online and drawings, we managed to create a coherent storyboard that will be easy to reference back to on the shoot day.

Anna, me and Raf

Next on the menu is to film and edit our animatic...

The Music Industry As Seen From The Social Web

Explore more infographics like this one on the web's largest information design community - Visually.

How does the web see musicians?  This info graphic shares some interesting facts.